Who or what sells well on Instagram or on Amazon is often defined by colonial patterns, capitalist ideals and ableism. What does it mean when protest movements collide with these worlds? How is the fashion business increasingly politicized and what does that mean? What do we think of the commercialization of political movements by mainstream figures in fashion and pop culture such as Beyonce or H & M? Is the increasing aestheticization of protest on Instagram an act of balance between fast scrolling and enormous virality? Or is it just a new form of old aesthetic forms of protest used by movements like ACT UP since the 1980s?