What does the aesthetics of capitalist freedom look like in 2019? How does it sound? Freedom means choice, individualism, market, but also dignity within the framework of civil rights. The visualization of political projects is changing – pop culture increasingly becomes the playground of activist movements and vice versa.
In contrast to the 1960s, this politicization does not take place separated from other parts of mass culture. Even record companies, festivals and art biennials that do not particularly have a political agenda are now engaging in the discourse about gender or race in art and music. A revolution in pop culture is called for from below: Through social networks, people and practices around the world are drawing attention, even though they may not be suitable for the masses locally. In this way, sounds, aesthetics and topics travel around the world within specific communities.